overview
- Ting Ding Hooi has been working as a Associate Professor at Universiti Teknologi PETRONAS for 9 years.
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Ting , Ding Hooi
Positions
- Associate Professor, Management and Humanities Department , Faculty of Science and Information Technology
- Member, Centre of Social Innovation , Institute of Smart & Sustainable Living
- Associate Professor, Universiti Teknologi PETRONAS 2014 -
Overview
Affiliation
member of
Publications
selected publications
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academic article
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Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement.
Psychology & Marketing.
2024
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Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator.
Journal of Retailing and Consumer Services.
79:103819.
2024
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Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective.
IEEE Transactions on Engineering Management.
71:3613-3628.
2024
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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach.
Journal of Vacation Marketing.
30:93-109.
2024
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Anticipated emotion in planned versus unplanned purchase: scale development and validation.
The Service Industries Journal.
43:104-123.
2023
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Does service recovery matter? Relationships among perceived recovery justice, recovery satisfaction and customer affection and repurchase intentions: the moderating role of gender.
Journal of Asia Business Studies.
17:308-326.
2023
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Engagement and consumption behavior of eSports gamers.
Spanish Journal of Marketing - ESIC.
27:261-282.
2023
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Engagement in educational games and quality of life in early and middle childhood: evidence from a developing country.
Current Psychology.
42:19386-19400.
2023
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Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement.
Telematics and Informatics.
77:101937.
2023
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Gamers’ subjective Well-Being: the role of Peripheral and Core elements of eSporst Videogame Addiction.
Current Psychology.
42:32230-32243.
2023
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Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing.
Electronic Commerce Research.
2023
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Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising.
Journal of Promotion Management.
29:77-105.
2023
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Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach.
Journal of Retailing and Consumer Services.
71:103231.
2023
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Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia.
Journal of Hospitality and Tourism Insights.
6:464-491.
2023
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Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration.
Kybernetes.
2023
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The moderating role of complaint handling on brand hate in the cancel culture.
Asia-Pacific Journal of Business Administration.
15:46-71.
2023
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Tourism promotion through vlog advertising and customer engagement behaviours of generation Z.
Current Issues in Tourism.
26:3651-3670.
2023
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Understanding knowledge transfer and knowledge management through social learning.
Journal of Knowledge Management.
27:1904-1924.
2023
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Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?.
Journal of Retailing and Consumer Services.
70:103128.
2023
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Visual Search from the perspective of in-store exploration behavior: scale development and validation.
Journal of Strategic Marketing.
31:1029-1052.
2023
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Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists.
Journal of Hospitality and Tourism Technology.
13:816-834.
2022
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Do online reviews help? The contingent effect of perceived crowdedness and gender for restaurant selection.
EuroMed Journal of Business.
2022
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Do pop-up ads in online videogames influence children’s inspired-to behavior?.
Young Consumers.
23:362-381.
2022
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Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value.
Frontiers in Psychology.
13.
2022
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Gauging customers’ negative disconfirmation in online post-purchase behaviour: The moderating role of service recovery.
Cogent Business & Management.
9.
2022
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Hedonic consumption experience in videogaming: A multidimensional perspective.
Journal of Retailing and Consumer Services.
65:102892.
2022
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Personality differences between videogame vs. non-videogame consumers using the HEXACO model.
Current Psychology.
41:2733-2746.
2022
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The Role of Service Recovery in Post-purchase Consumer Behavior During COVID-19: A Malaysian Perspective.
Frontiers in Psychology.
12.
2022
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The effect of three violent videogame engagement states on aggressive behavior: A partial least squares structural equation modeling approach.
Frontiers in Psychology.
13.
2022
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Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games.
Data Technologies and Applications.
56:223-246.
2022
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Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value.
Journal of Services Marketing.
36:398-415.
2022
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Effect of Online Reviews and Crowd Cues on Restaurant Choice of Customer: Moderating Role of Gender and Perceived Crowding.
Frontiers in Psychology.
12.
2021
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Examining the mediating role of social interactivity between customer engagement and brand loyalty.
Asia Pacific Journal of Marketing and Logistics.
33:1139-1158.
2021
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Influence of servicescape on behavioural intentions through mediation and moderation effects: A study on Malaysia’s full-service restaurants.
Cogent Business & Management.
8.
2021
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Perceived service recovery justice and customer re-patronage intentions: Sequential mediation.
Cogent Business & Management.
8.
2021
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Playful-consumption experiences and subjective well-being: Children’s smartphone usage.
Entertainment Computing.
36:100390.
2021
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The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games.
IEEE Access.
9:17392-17410.
2021
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The effects of consumer esports videogame engagement on consumption behaviors.
Journal of Product & Brand Management.
30:1194-1211.
2021
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The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation.
Telematics and Informatics.
62:101630.
2021
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Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports.
Frontiers in Psychology.
11.
2020
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Shopping cues: Conceptualization, scale development, and validation.
International Journal of Market Research.
62:95-112.
2020
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An empirical validation of consumer video game engagement: A playful-consumption experience approach.
Entertainment Computing.
29:43-55.
2019
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The shopping list in goal-directed shopping: scale development and validation.
The Service Industries Journal.
39:319-342.
2019
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Modeling the customer satisfaction function: a two-country comparison.
Electronic Markets.
28:163-175.
2018
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Developing pro-environmental behaviour: ecotourism fieldtrip and experiences.
International Journal of Sustainability in Higher Education.
18:1212-1229.
2017
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Engagement in Games: Developing an Instrument to Measure Consumer Videogame Engagement and Its Validation.
International Journal of Computer Games Technology.
2017:1-10.
2017
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Measuring the marginal effect of pro-environmental behaviour: Guided learning and behavioural enhancement.
Journal of Hospitality, Leisure, Sport & Tourism Education.
20:16-26.
2017
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Contemporary Perceptions of Body Modifications and Its Acceptability in the Asian Society: A Case of Tattoos and Body Piercings.
Asian Social Science.
9.
2013
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Men's motivation to go to the gymnasium: a study of intrinsic and extrinsic motivation.
International Journal of Sport Management and Marketing.
13:122.
2013
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What happens when consumers realise about green washing? A qualitative investigation.
International Journal of Global Environmental Issues.
13:14.
2013
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E-shopping: An Analysis of the Uses and Gratifications Theory.
Modern Applied Science.
6.
2012
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E-shopping: an Analysis of the Technology Acceptance Model.
Modern Applied Science.
6.
2012
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The state of mind of contemporary male gym-goers: goals, inspirations and motivations.
International Journal of Sport Management and Marketing.
11:239.
2012
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Understanding students’ choice of electives and its implications.
Studies in Higher Education.
37:309-325.
2012
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Dependency on smartphone and the impact on purchase behaviour.
Young Consumers.
12:193-203.
2011
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Green marketing: issues, developments and avenues for future research.
International Journal of Global Environmental Issues.
11:139.
2011
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Further probing of higher order in satisfaction construct.
International Journal of Bank Marketing.
24:98-111.
2006
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Service quality and satisfaction perceptions: curvilinear and interaction effect.
International Journal of Bank Marketing.
22:407-420.
2004
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Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement.
Psychology & Marketing.
2024
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chapter
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Entrepreneurial Alertness in the Perusal of New Venture Creation.
Entrepreneurship Ecosystems and Their Opportunities and Challenges.
163-196.
2023
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How Engagement with Gamified Applications Impacts Quality of Life: A Conceptual Model.
HCI International 2021 - Late Breaking Papers: HCI Applications in Health, Transport, and Industry.
3-10.
2021
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In-Game Virtual Consumption and Online Video Game Addiction: A Conceptual Model.
Lecture Notes in Computer Science.
210-218.
2021
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Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games.
Lecture Notes in Computer Science.
251-259.
2020
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Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study.
Lecture Notes in Computer Science.
85-104.
2019
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Modeling Consumers’ Observational Learning in Digital Gaming: A Conceptual Model.
Serious Games.
159-168.
2018
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Playful-Consumption Experience in Digital Game Playing: A Scale Development.
Entertainment Computing – ICEC 2017.
290-296.
2017
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A Revisit of the Measurements on Engagement in Videogames: A New Scale Development.
Entertainment Computing - ICEC 2016.
247-252.
2016
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Proposing a New Conceptual Model Predicting Consumer Videogame Engagement Triggered Through Playful-Consumption Experiences.
Entertainment Computing - ICEC 2016.
126-134.
2016
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Entrepreneurial Alertness in the Perusal of New Venture Creation.
Entrepreneurship Ecosystems and Their Opportunities and Challenges.
163-196.
2023
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conference paper
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An integrated conceptual model for predicting behavioral learning triggered by video-game engagement: A mediating role of observational learning
2015
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Digital era generation: Zhai Nan and Zhai Nv blessing or curse
2015
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Game changing strategies for retailers: How to create utilitarian offers for shoppers
2015
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An integrated conceptual model for predicting behavioral learning triggered by video-game engagement: A mediating role of observational learning
2015
Background
education and training
- B.Sc. in Economics (Hons), Universiti Utara Malaysia
- M.Sc. in Master in Economics, University of Exeter, UK
- Ph.D. in Marketing, Universiti Sains Malaysia
Contact
full name
- Ting Ding Hooi
primary email
- ting.dinghooi@utp.edu.my
webpage
Publications in VIVO
Co-author Network
Map of Science
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