Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? Academic Article

http://dx.doi.org/10.1016/j.jretconser.2022.103128

authors

Hussain, Ali
Abid, Muhammad Farrukh
Shamim, Amjad
Ting , Ding Hooi
Toha, Md Abu

publication date

2023

published in

Journal of Retailing and Consumer Services Journal

Digital Object Identifier (DOI)

https://doi.org/10.1016/j.jretconser.2022.103128

start page

103128

volume

70