publication venue for
- Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator. 79:103819. 2024
- S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing. 77:103672. 2024
- Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. 71:103231. 2023
- Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?. 70:103128. 2023
- Hedonic consumption experience in videogaming: A multidimensional perspective. 65:102892. 2022
- Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale. 58:102334. 2021