Shamim, Amjad

Shamim, Amjad

Assoc. Prof. Dr.

Positions

Associate Professor, Management and Humanities Department , Faculty of Science and Information Technology
Member, Centre of Social Innovation , Institute of Smart & Sustainable Living

overview

r. Amjad is a Senior Lecturer and Program Manager for MBA in Energy Management, as well as serving as the Deputy Head of the Center of Social Innovation at Universiti Teknologi PETRONAS, Malaysia. Holding a PhD, MS, and MBA in Marketing, he is also a Certified Professional Marketer (CPM, Asia) by the esteemed Asian Marketing Federation.

member of

Department of Management and Humanities

selected publications

academic article
- Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing. 15:293-313. 2024
- Circular economy-based integrated farming system for indigenous chicken: Fostering food security and sustainability. Journal of Cleaner Production. 436:140368. 2024
- Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration. 16:392-409. 2024
- Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator. Journal of Retailing and Consumer Services. 79:103819. 2024
- Engaging employees in value cocreation: interplay among firm, employee, and supervisor. The Service Industries Journal. 44:592-619. 2024
- Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing. 30:93-109. 2024
- Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing. 15:418-445. 2024
- Removal of pesticide pollutants from aqueous waste utilizing nanomaterials via photocatalytic process: a review. International Journal of Environmental Science and Technology. 21:4653-4684. 2024
- S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing. Journal of Retailing and Consumer Services. 77:103672. 2024
- Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use. Spanish Journal of Marketing - ESIC. 27:178-201. 2023
- Co-creative service design for online businesses in post-COVID-19. Journal of Islamic Marketing. 14:128-145. 2023
- Engagement and consumption behavior of eSports gamers. Spanish Journal of Marketing - ESIC. 27:261-282. 2023
- Impact of different types of corporate social responsibility on fit, attitude and behavior. Journal of Global Responsibility. 2023
- Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services. Journal of Promotion Management. 29:305-337. 2023
- Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters. The International Review of Retail, Distribution and Consumer Research. 33:178-201. 2023
- Role-play of employees' protean career and career success in affective organizational commitment. Asia-Pacific Journal of Business Administration. 2023
- The role of consciousness in sustainable food consumption: a cultural comparison. Social Responsibility Journal. 19:1263-1275. 2023
- Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?. Journal of Retailing and Consumer Services. 70:103128. 2023
- Service inclusion for tourists with disabilities: scale development and validation. Journal of Services Marketing. 36:977-990. 2022
- The Relationship between Enterprise Risk Management and Cost of Capital. Asian Academy of Management Journal. 2022
- Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use. Journal of Consumer Behaviour. 21:583-601. 2022
- “Say a Little but Say It Well”: Assessing the Impact of Social Media Communication on Value Co-creation, Online Customer Experience, and Customer Well-Being. Frontiers in Psychology. 13. 2022
- Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence. Frontiers in Psychology. 11. 2021
- Cyberbullying Behaviour: A Study of Undergraduate University Students. IEEE Access. 9:92715-92734. 2021
- Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale. Journal of Retailing and Consumer Services. 58:102334. 2021
- Impacts of cruise industry corporate social responsibility reputation on customers’ loyalty: Mediating role of trust and identification. International Journal of Hospitality Management. 92:102706. 2021
- Implementing ‘cleanliness is half of faith’ in re-designing tourists, experiences and salvaging the hotel industry in Malaysia during COVID-19 pandemic. Journal of Islamic Marketing. 12:543-557. 2021
- Playful-consumption experiences and subjective well-being: Children’s smartphone usage. Entertainment Computing. 36:100390. 2021
- An optimal systematic sampling scheme. Journal of Statistical Computation and Simulation. 90:2023-2036. 2020
- Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?. International Journal of Hospitality Management. 89:102408. 2020
- The efficacy of sustainability reporting towards cost of debt and equity reduction. Environmental Science and Pollution Research. 27:22511-22522. 2020
- Investigation of Knowledge Sharing Behavior in Global Software Development Organizations Using Social Cognitive Theory. IEEE Access. 7:71286-71298. 2019
- Construction and validation of customer value co-creation attitude scale. Journal of Consumer Marketing. 34:591-602. 2017
- An integrated model of corporate brand experience and customer value co-creation behaviour. International Journal of Retail & Distribution Management. 44:139-158. 2016
- Customer Participation in Value Co-Creation: Can it Develop Corporate Brand Experience?. Advanced Science Letters. 21:1197-1201. 2015
- Managing plant turnaround maintenance in Malaysian process-based industries: a study on centralisation, formalisation and plant technology. International Journal of Applied Management Science. 7:59. 2015
- Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions. Journal of Entrepreneurship in Emerging Economies. 7:23-34. 2015
- A critical model of brand experience consequences. Asia Pacific Journal of Marketing and Logistics. 25:102-117. 2013
chapter
- Re-interpreting ‘Luxury Hospitality’ Through Experienscape, Customer Satisfaction, and Customer Well-being. Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success. 783-804. 2023
conference paper
- Extrinsic experiential value as an antecedent of customer citizenship behavior 2015
- Impact of customer citizenship behavior on corporate brand experience 2015

education and training

Ph.D. in Marketing 2016
M.S. in Marketing, International Islamic University 2010
M.B.A. in Marketing, FUUAST Islamabad 2006
B.Sc. in Computer Science 2003

full name

Amjad Shamim

primary email

amjad.shamim@utp.edu.my

webpage

Publications in VIVO

Co-author Network

Contact Info

amjad.shamim@utp.edu.my

Websites