Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters Academic Article uri icon

authors

  • Shamim, Amjad
  • Ahn, Jiseon
  • Khan, Imran
  • Shah, Mahmood
  • Abid, Muhammad Farrukh

publication date

  • 2023

number of pages

  • 23

start page

  • 178

end page

  • 201

volume

  • 33

issue

  • 2