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Construction and validation of customer value co-creation attitude scale
Academic Article
http://dx.doi.org/10.1108/jcm-01-2016-1664
Overview
Identity
Additional Document Info
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Overview
authors
Shamim, Amjad
Ghazali, Zulkipli
Albinsson, Pia A.
publication date
2017
published in
Journal of Consumer Marketing
Journal
Identity
Digital Object Identifier (DOI)
https://doi.org/10.1108/jcm-01-2016-1664
Additional Document Info
number of pages
11
start page
591
end page
602
volume
34
issue
7