Game changing strategies for retailers: How to create utilitarian offers for shoppers Conference Paper

http://dx.doi.org/10.1109/istmet.2015.7359007

authors

Ahmed, Sohel
Ting , Ding Hooi
Pritam Singh, Satirenjit Kaur Johl A/P
Sedek bin Abdul Jamak, Abu Bakar

publication date

2015

Digital Object Identifier (DOI)

https://doi.org/10.1109/istmet.2015.7359007