Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games Chapter uri icon

authors

  • Abbasi, Amir Zaib
  • Hussain, Ali
  • Hlavacs, Helmut
  • Shah, Muhammad Umair
  • Ting , Ding Hooi
  • Rehman, Umair

publication date

  • 2020

International Standard Book Number (ISBN) 13

  • 9783030501631
  • 9783030501648

number of pages

  • 8

start page

  • 251

end page

  • 259