What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques

by Marco Mancini, Patrizia Cherubino, Ana Martinez, Alessia Vozzi, Stefano Menicocci, Silvia Ferrara, Andrea Giorgi, Pietro Aricò, Arianna Trettel, Fabio Babiloni
Published 2023-10-01

Poetry in Pandemic: A Multimodal Neuroaesthetic Study on the Emotional Reaction to the Divina Commedia Poem

by Bianca Maria Serena Inguscio, Giulia Cartocci, Simone Palmieri, Stefano Menicocci, Alessia Vozzi, Andrea Giorgi, Silvia Ferrara, Paolo Canettieri, Fabio Babiloni
Published 2023-03-01

Forefront Users’ Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents

by Marco Mancini, Patrizia Cherubino, Giulia Cartocci, Ana Martinez, Gianluca Borghini, Elena Guastamacchia, Gianluca di Flumeri, Dario Rossi, Enrica Modica, Stefano Menicocci, Viviana Lupo, Arianna Trettel, Fabio Babiloni
Published 2021-02-01

Virtual and Reality: A Neurophysiological Pilot Study of the Sarcophagus of the Spouses

by Andrea Giorgi, Stefano Menicocci, Maurizio Forte, Vincenza Ferrara, Marco Mingione, Pierfrancesco Alaimo Di Loro, Bianca Maria Serena Inguscio, Silvia Ferrara, Fabio Babiloni, Alessia Vozzi, Vincenzo Ronca, Giulia Cartocci
Published 2023-04-01