Cross-cultural analysis of neuroelectrical cognitive and emotional variables during the appreciation of TV commercials

by Giovanni Vecchiato, Wanzeng Kong, Anton Giulio Maglione, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni
Published 2014-11-01

A Neuroelectrical Brain Imaging Study on the Perception of Figurative Paintings against Only their Color or Shape Contents

by Anton G. Maglione, Ambra Brizi, Giovanni Vecchiato, Dario Rossi, Arianna Trettel, Enrica Modica, Fabio Babiloni, Fabio Babiloni
Published 2017-07-01

The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field

by Alessia Vozzi, Vincenzo Ronca, Pietro Aricò, Gianluca Borghini, Nicolina Sciaraffa, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni, Gianluca Di Flumeri
Published 2021-09-01

What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques

by Marco Mancini, Patrizia Cherubino, Ana Martinez, Alessia Vozzi, Stefano Menicocci, Silvia Ferrara, Andrea Giorgi, Pietro Aricò, Arianna Trettel, Fabio Babiloni
Published 2023-10-01

Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population

by Giulia Cartocci, Enrica Modica, Dario Rossi, Patrizia Cherubino, Anton Giulio Maglione, Alfredo Colosimo, Arianna Trettel, Marco Mancini, Fabio Babiloni, Fabio Babiloni
Published 2018-08-01

Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience

by Marco Mancini, Patrizia Cherubino, Giulia Cartocci, Ana Martinez, Gianluca Di Flumeri, Luca Petruzzellis, Michele Cimini, Pietro Aricò, Arianna Trettel, Fabio Babiloni
Published 2022-10-01

Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience

by Alessia Vozzi, Ana Martinez Levy, Vincenzo Ronca, Andrea Giorgi, Silvia Ferrara, Marco Mancini, Rossella Capotorto, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni, Gianluca Di Flumeri
Published 2023-08-01

Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures

by Ana C. Martinez-Levy, Elisabetta Moneta, Dario Rossi, Arianna Trettel, Marina Peparaio, Eleonora Saggia Civitelli, Gianluca Di Flumeri, Patrizia Cherubino, Fabio Babiloni, Fiorella Sinesio
Published 2021-07-01

Neurophysiological Evaluation of Students’ Experience during Remote and Face-to-Face Lessons: A Case Study at Driving School

by Ilaria Simonetti, Luca Tamborra, Andrea Giorgi, Vincenzo Ronca, Alessia Vozzi, Pietro Aricò, Gianluca Borghini, Nicolina Sciaraffa, Arianna Trettel, Fabio Babiloni, Manuel Picardi, Gianluca Di Flumeri
Published 2023-01-01

Forefront Users’ Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents

by Marco Mancini, Patrizia Cherubino, Giulia Cartocci, Ana Martinez, Gianluca Borghini, Elena Guastamacchia, Gianluca di Flumeri, Dario Rossi, Enrica Modica, Stefano Menicocci, Viviana Lupo, Arianna Trettel, Fabio Babiloni
Published 2021-02-01

Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising: A Novel and Integrated Approach

by Marco Mancini, Marco Mancini, Patrizia Cherubino, Patrizia Cherubino, Gianluca di Flumeri, Gianluca di Flumeri, Giulia Cartocci, Giulia Cartocci, Ana Martinez, Ana Martinez, Alessandro Sanchez, Chiara Santillo, Enrica Modica, Alessia Vozzi, Alessia Vozzi, Vincenzo Ronca, Vincenzo Ronca, Arianna Trettel, Gianluca Borghini, Gianluca Borghini, Fabio Babiloni, Fabio Babiloni, Fabio Babiloni
Published 2022-04-01