Bubble flow reactors (BFR) are commonly used for various industrial processes in the field of oil and gas production, pharmaceutical industries, biochemical and environmental engineering etc. The operation and performance of these reactors rely heavily on a range of hydrodynamic parameters; prominent among them are geometric configurations including gas injection geometry, operating conditions, mass transfer etc. A huge body of literature is available to describe the optimum design and performance of bubbly flow reactors with conventional bubble injection. Attempts were made to modify gas injection for improved efficiency of BFR's. However, here instead of modifying the geometry of the gas injection, an attempt has been made to generate swirl bubbles for gaining larger mass transfer between gas and liquid. Here an exceptionally well thought strategies have been used in our numerical simulations towards the design of swirl injection mechanism, whose paramount aspect is to inhibit the rotary liquid motion but facilitates the swirl movement for bubbles in nearly stationary liquid. Our comprehension here is that the swirl motion can strongly affect the performance of bubbly reactor by identifying the changes in hydrodynamic parameters as compared to the conventional bubbly flows. In order to achieve this bubbly flow, an experimental setup has been designed as well as computational fluid dynamic (CFD) code was used with to highlight a provision of swirl bubble injection by rotating the sparger plate. © The Authors, published by EDP Sciences, 2017.