Zainudin, N.M. and Wan Ahmad, W.F. and Nee, G.K. (2010) Evaluating C2C e-commerce website usability in Malaysia from users' perspective: A case study. In: UNSPECIFIED.
Full text not available from this repository.Abstract
The main challenges of e-commerce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environment. The objectives of this study are to evaluate C2C e-commerce website usability and to study problems faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a prominent website and the other one is randomly picked from the internet. A framework for evaluating e-commerce usability was implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a number of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a number of usability issues encountered by users while completing the task given. From these findings, e-commerce developers may look at the issues seriously before designing their e-commerce website. © 2010 IEEE.
Item Type: | Conference or Workshop Item (UNSPECIFIED) |
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Additional Information: | cited By 6 |
Uncontrolled Keywords: | Electronic commerce; Sales; Usability engineering; Websites, C2c e commerces; Competitive environment; E-commerce websites; Electronic device; Information quality; Potential customers; University students; Usability, Web Design |
Depositing User: | Mr Ahmad Suhairi UTP |
Date Deposited: | 09 Nov 2023 15:49 |
Last Modified: | 09 Nov 2023 15:49 |
URI: | https://khub.utp.edu.my/scholars/id/eprint/1378 |