Evaluating C2C e-commerce website usability in Malaysia from users' perspective: A case study

Zainudin, N.M. and Wan Ahmad, W.F. and Nee, G.K. (2010) Evaluating C2C e-commerce website usability in Malaysia from users' perspective: A case study. In: UNSPECIFIED.

Full text not available from this repository.
Official URL: https://www.scopus.com/inward/record.uri?eid=2-s2....

Abstract

The main challenges of e-commerce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environment. The objectives of this study are to evaluate C2C e-commerce website usability and to study problems faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a prominent website and the other one is randomly picked from the internet. A framework for evaluating e-commerce usability was implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a number of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a number of usability issues encountered by users while completing the task given. From these findings, e-commerce developers may look at the issues seriously before designing their e-commerce website. © 2010 IEEE.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: cited By 6
Uncontrolled Keywords: Electronic commerce; Sales; Usability engineering; Websites, C2c e commerces; Competitive environment; E-commerce websites; Electronic device; Information quality; Potential customers; University students; Usability, Web Design
Depositing User: Mr Ahmad Suhairi UTP
Date Deposited: 09 Nov 2023 15:49
Last Modified: 09 Nov 2023 15:49
URI: https://khub.utp.edu.my/scholars/id/eprint/1378

Actions (login required)

View Item
View Item