Injection of alkaline (A), polymer (P), and surfactant (S) chemicals in enhanced oil recovery (cEOR) processes increases output by changing the properties of the injected fluid. In this work, micellar fluid interactions were studied via microemulsion rheological analysis. Crude oil and stimulated brine with ASP or SP was used for bottle testing. The results revealed that no microemulsion was produced when ASP (Alkaline, Surfactant, and Polymer) or SP (Surfactant and Polymer) was left out during the bottle testing phase. The addition of ASP and SP led to the formation of microemulsions-up to 29 for 50 water cut (WC) ASP, and 36 for 40 WC SP. This shows that the addition of ASP and SP can be applied to flooding applications. The results of the rheological analysis show that the microemulsions behaved as a shear-thinning micellar fluid by decreasing viscosity with increase in shear rate. As per the power-law equation, the ASP micellar fluid viscoelastic behavior shows better shear-thinning compared to SP, suggesting more efficiency in fluid mobility and sweep efficiency. Most of the microemulsions exhibited viscoelastic fluid behavior (G' = G") at angular frequency of 10 to 60 rad s-1, and stable elastic fluid behavior (G' > G") below 10 rad s-1 angular frequency. The viscosity of microemulsion fluids decreases as temperature increases; this indicates that the crude oil (i.e., alkanes) was solubilized in core micelles, leading to radial growth in the cylindrical part of the wormlike micelles, and resulting in a drop in end-cap energy and micelle length. No significant difference was found in the analysis of viscoelasticity evaluation and viscosity analysis for both ASP and SP microemulsions. The microemulsion tendency test and rheology test show that the addition of ASP and SP in the oil-water interface yields excellent viscoelastic properties. © 2020 by the authors.