Ethical branding in Franchising: Implications for brand values and corporate culture

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Capriello, A. and Hassan, R. (2019) Ethical branding in Franchising: Implications for brand values and corporate culture. Taylor and Francis Inc., pp. 35-49. ISBN 9780429809347; 9780429442520

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Official URL: https://www.scopus.com/inward/record.uri?eid=2-s2....

Item Type:	Book
Additional Information:	cited By 0
Depositing User:	Mr Ahmad Suhairi UTP
Date Deposited:	10 Nov 2023 03:26
Last Modified:	10 Nov 2023 03:26
URI:	https://khub.utp.edu.my/scholars/id/eprint/11630

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