Agent based negotiation in e-commerce

Ateib, M.T. (2010) Agent based negotiation in e-commerce. In: UNSPECIFIED.

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Official URL: https://www.scopus.com/inward/record.uri?eid=2-s2....

Abstract

Automation of negotiation constitutes a key mechanism allowing agents to interact one another autonomously and efficiently to reach mutually beneficial agreement. Nevertheless, building an agent with ability to negotiate autonomously in a given environment is a task of no ease. It compels to agents to acquire the means to resolve their conflicting objectives, correct inconsistencies in their knowledge of other agents' worldview, and coordinate a joint approach to main domain tasks for the benefit of all agents concerned. This paper, thus, proposes a comprehensive model of negotiation for interactions between agents based on fuzzy logic. Likewise its predecessors, this paper will take agent negotiation to another height making it more efficient and effective. By efficient and effective, we mean the use of fuzzy logic which allows dealing with ambiguity and the natural approximation of common sense reasoning. To achieve this objective we customized our reasouing model in a way that all the negotiation process follows a uuique protocol based on fuzzy logic. © 2010 IEEE.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: cited By 4; Conference of 2010 International Symposium on Information Technology, ITSim'10 ; Conference Date: 15 June 2010 Through 17 June 2010; Conference Code:81915
Uncontrolled Keywords: Agent based; Agent negotiations; Automated negotiations; Commonsense reasoning; Comprehensive model; E-Commerce; Negotiation process, Automation; Fuzzy systems; Information technology, Fuzzy logic
Depositing User: Mr Ahmad Suhairi UTP
Date Deposited: 09 Nov 2023 15:49
Last Modified: 09 Nov 2023 15:49
URI: https://khub.utp.edu.my/scholars/id/eprint/1138

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