Visual Metaphors in Pakistani Television Commercials: Its Role in Shaping Female Consumer’s Perceptions about Brand Image and its Consumption

by Sumeera Batool, Moneeba Iftikhar, Arfa Mashal
Published 2020-12-01

BIOPHARMA ENGAGEMENT IN SOUTH ASIA: UNVEILING THE POTENT INFLUENCE OF ONLINE SOCIAL MARKETING ON RESHAPING CONSUMER PREFERENCES IN PAKISTAN'S THRIVING PHARMACEUTICAL REALM

by Moneeba Iftikhar, Saba Rasheed, Kateřina Horáčková
Published 2023-11-01

Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender

by Syed Hassan Raza, Umer Zaman, Moneeba Iftikhar
Published 2021-01-01

Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration

by Syed Hassan Raza, Moneeba Iftikhar, Bahtiar Mohamad, Nilüfer Pembecioğlu, Mohsin Altaf
Published 2020-05-01