Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

by Minh-Tri Ha
Published 2021-07-01

Social capital and firm operational performance: The mediating roles of knowledge sharing

by Minh-Tri Ha
Published 2021-01-01

Investigating green brand equity and its driving forces

by Minh Tri Ha
Published 2020-03-01

The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model

by Giang-Do Nguyen, Minh-Tri Ha
Published 2021-01-01

What Makes Users Continue to Want to Use the Digital Platform? Evidence From the Ride-Hailing Service Platform in Vietnam

by Do Giang Nguyen, Minh-Tri Ha
Published 2022-01-01

The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam

by Cao Minh Anh Nguyen, Minh-Tri Ha
Published 2023-06-01

Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty

by Minh-Tri Ha, Giang-Do Nguyen, Bao-Son Doan
Published 2023-06-01

National culture, public health spending and life insurance consumption: an international comparison

by Cong Tam Trinh, Minh-Tri Ha, Nhut Quang Ho, Tho Alang
Published 2023-08-01

The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content

by Minh-Tri Ha, Giang-Do Nguyen, Thi Huong-Thanh Nguyen, Bich-Duyen Thi Nguyen
Published 2023-11-01