THE IMPACT OF BRAND TRUST AND BRAND RELATIONSHIP QUALITY ON BRAND LOYALTY IN THE CONTEXT OF EMERGING MARKET LIKE PAKISTAN

by Midhat Nadeem, Masood, Muhammad AsadUllah, Dr. Muhammad Wasim Akram
Published 2021-01-01

Towards sustainable consumption: Factors influencing energy-efficient appliance adoption in haze-affected environments

by Yinuo Jia, Midhat Nadeem, Irfan Hameed, Idrees Waris, Umair Akram
Published 2024-05-01

BRAND MESSAGE VS BRAND PERCEPTION

by Midhat Nadeem, Taha Jamal, Taha Jamal, Masood, Muhammad AsadUllah, Dr. Abdul Rasheed
Published 2021-01-01