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A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Academic Article
http://dx.doi.org/10.1504/ijbex.2014.063562
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authors
Harikrishnan, K.
Ashok, D.
Dominic Panneer Selvam, Dhanapal Durai
Anand, S. Joseph Jeya
publication date
2014
published in
International Journal of Business Excellence
Journal
Identity
Digital Object Identifier (DOI)
https://doi.org/10.1504/ijbex.2014.063562
Additional Document Info
start page
473
volume
7
issue
4