publication venue for
- A study on psychological modelling of market maven for marketing operations with special reference to Indian market. 7:473. 2014
- Aligning IT strategy with business strategy for competitive advantage: a structural equation model. 6:425. 2013
- Influencing entrepreneurial intentions: the role of attitudes and personality constructs. 6:687. 2013
- A study on association between personality constructs and entrepreneurial attitudes. 5:378. 2012