Items where Author is "Zuo, L."

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Article

Xin, O.W. and Zuo, L. and Iida, H. and Aziz, N. (2018) Gamification Effect of Loyalty Program and Its Assessment Using Game Refinement Measure: Case Study on Starbucks. Lecture Notes in Electrical Engineering, 488. pp. 161-171. ISSN 18761100

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