Rehman, U. and Abbasi, A.Z. and Ting, D.H. and Hassan, M. and Khair, N. (2024) Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective. IEEE Transactions on Engineering Management, 71. pp. 3613-3628. ISSN 00189391

Abbasi, A.Z. and Azeem, S. and Farooq, M.U. and Hussain, K. and Ting, D.H. and Rehman, U. and Griffiths, M.D. and Pakpour, A.H. (2023) Engagement in educational games and quality of life in early and middle childhood: evidence from a developing country. Current Psychology, 42 (22). pp. 19386-19400. ISSN 10461310

Zaib Abbasi, A. and Alqahtani, N. and Tsiotsou, R.H. and Rehman, U. and Hooi Ting, D. (2023) Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement. Telematics and Informatics, 77. ISSN 07365853

Hussain, A. and Hooi Ting, D. and Zaib Abbasi, A. and Rehman, U. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management, 29 (1). pp. 77-105.

Abbasi, A.Z. and Rehman, U. and Ting, D.H. and Quraishi, M.A. (2022) Do pop-up ads in online videogames influence children�s inspired-to behavior? Young Consumers, 23 (3). pp. 362-381. ISSN 17473616

Abbasi, A.Z. and Ting, D.H. and Hlavacs, H. and Wilson, B. and Rehman, U. and Arsalan, A. (2022) Personality differences between videogame vs. non-videogame consumers using the HEXACO model. Current Psychology, 41 (5). pp. 2733-2746. ISSN 10461310

Khan, S. and Abbasi, A.Z. and Kazmi, S.F. and Hooi, T.D. and Rehman, U. and Hlavacs, H. and Arslan, F.S. (2022) Serious video games and psychological support: A depression intervention among young cancer patients. Entertainment Computing, 41. ISSN 18759521

Abbasi, A.Z. and Rehman, U. and Fayyaz, M.S. and Ting, D.H. and Shah, M.U. and Fatima, R. (2022) Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games. Data Technologies and Applications, 56 (2). pp. 223-246. ISSN 25149288

Abbasi, A.Z. and Rehman, U. and Hussain, K. and Ting, D.H. and Hlavacs, H. and Qummar, H. (2022) The effect of three violent videogame engagement states on aggressive behavior: A partial least squares structural equation modeling approach. Frontiers in Psychology, 13. ISSN 16641078

Abbasi, A.Z. and Hassan, M. and Rehman, U. and Hlavacs, H. and Ting, D.H. and Shah, M.U. (2021) How Engagement with Gamified Applications Impacts Quality of Life: A Conceptual Model. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 13097 . pp. 3-10. ISSN 03029743

Abbasi, A.Z. and Shamim, A. and Ting, D.H. and Hlavacs, H. and Rehman, U. (2021) Playful-consumption experiences and subjective well-being: Children's smartphone usage. Entertainment Computing, 36. ISSN 18759521

Abbasi, A.Z. and Shah, M.U. and Rehman, U. and Hlavacs, H. and Ting, D.H. and Nisar, S. (2021) The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games. IEEE Access, 9. pp. 17392-17410. ISSN 21693536

Abbasi, A.Z. and Asif, M. and Hollebeek, L.D. and Islam, J.U. and Ting, D.H. and Rehman, U. (2021) The effects of consumer esports videogame engagement on consumption behaviors. Journal of Product and Brand Management, 30 (8). pp. 1194-1211. ISSN 10610421

Abbasi, A.Z. and Rehman, U. and Hussain, A. and Ting, D.H. and Islam, J.U. (2021) The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation. Telematics and Informatics, 62. ISSN 07365853

Abbasi, A.Z. and Hussain, A. and Hlavacs, H. and Shah, M.U. and Ting, D.H. and Rehman, U. (2020) Customer inspiration via advertising value of pop-up ads in online games. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 12211 . pp. 251-259. ISSN 03029743

Abbasi, A.Z. and Nisar, S. and Rehman, U. and Ting, D.H. (2020) Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports. Frontiers in Psychology, 11. ISSN 16641078

Isha, A.S.N. and Javaid, M.U. and Zaib Abbasi, A. and Bano, S. and Zahid, M. and Memon, M.A. and Rehman, U. and Nübling, M. and Sabir, A.A. and Ur Rehman, S. and Imtiaz, N. (2020) Malay Validation of Copenhagen Psychosocial Work Environment Questionnaire in Context of Second Generation Statistical Techniques. BioMed Research International, 2020. ISSN 23146133