Items where Author is "Noor, U."
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Noor, U. and Mansoor, M. and Shamim, A. (2024) Customers create customers!�Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration, 16 (2). pp. 392-409.
Shamim, A. and Siddique, J. and Noor, U. and Hassan, R. (2023) Co-creative service design for online businesses in post-COVID-19. Journal of Islamic Marketing, 14 (1). pp. 128-145.
Noor, U. and Mansoor, M. and Shamim, A. (2022) Customers create customers!�Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration. ISSN 17574323