Abbasi, A.Z. and Rather, R.A. and Hooi Ting, D. and Nisar, S. and Hussain, K. and Khwaja, M.G. and Shamim, A. (2024) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing, 30 (1). pp. 93-109.

Abbasi, A.Z. and Shah, M.U. and Rehman, U. and Hlavacs, H. and Ting, D.H. and Nisar, S. (2021) The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games. IEEE Access, 9. pp. 17392-17410. ISSN 21693536

Abbasi, A.Z. and Nisar, S. and Rehman, U. and Ting, D.H. (2020) Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports. Frontiers in Psychology, 11. ISSN 16641078