Article

Noor, U. and Mansoor, M. and Shamim, A. (2024) Customers create customers!�Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration, 16 (2). pp. 392-409.

Noor, U. and Mansoor, M. and Shamim, A. (2022) Customers create customers!�Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration. ISSN 17574323

Book

Mansoor, M. and Khan, M.W. and Rizvi, S.S.H. and Hashmani, M.A. and Zubair, M. (2021) Adaptation of Modern Agile Practices in Global Software Engineering. IGI Global, pp. 280-299. ISBN 9781668437032; 9781668437025