Items where Author is "Lim, W.M."
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Article
Koay, K.Y. and Lim, W.M. and Khoo, K.L. and Xavier, J.A. and Poon, W.C. (2024) Consumers� motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior. Journal of Product and Brand Management.
Koay, K.Y. and Lim, W.M. and Kaur, S. and Soh, K. and Poon, W.C. (2023) How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships. Marketing Intelligence and Planning, 41 (6). pp. 790-809.