Items where Author is "Islam, J.U."

Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.

Article

Abbasi, A.Z. and Asif, M. and Hollebeek, L.D. and Islam, J.U. and Ting, D.H. and Rehman, U. (2021) The effects of consumer esports videogame engagement on consumption behaviors. Journal of Product and Brand Management, 30 (8). pp. 1194-1211. ISSN 10610421

Abbasi, A.Z. and Rehman, U. and Hussain, A. and Ting, D.H. and Islam, J.U. (2021) The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation. Telematics and Informatics, 62. ISSN 07365853

This list was generated on Thu Dec 19 09:20:22 2024 +08.