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Hussain, A. and Abbasi, A.Z. and Hollebeek, L.D. and Schultz, C.D. and Ting, D.H. and Wilson, B. (2022) Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value. Journal of Services Marketing, 36 (3). pp. 398-415. ISSN 08876045

Abbasi, A.Z. and Asif, M. and Hollebeek, L.D. and Islam, J.U. and Ting, D.H. and Rehman, U. (2021) The effects of consumer esports videogame engagement on consumption behaviors. Journal of Product and Brand Management, 30 (8). pp. 1194-1211. ISSN 10610421