Items where Author is "Fayyaz, M.S."

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Number of items: 6.

Article

Hussain, K. and Fayyaz, M.S. and Shamim, A. and Abbasi, A.Z. and Malik, S.J. and Abid, M.F. (2024) Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing, 15 (2). pp. 293-313. ISSN 17590833

Fayyaz, M.S. and Abbasi, A.Z. and Altaf, K. and Alqahtani, N. and Ting, D.H. (2023) Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration. Kybernetes. ISSN 0368492X

Abbasi, A.Z. and Fayyaz, M.S. and Ting, D.H. and Munir, M. and Bashir, S. and Zhang, C. (2023) The moderating role of complaint handling on brand hate in the cancel culture. Asia-Pacific Journal of Business Administration, 15 (1). pp. 46-71. ISSN 17574323

Abbasi, A.Z. and Rehman, U. and Fayyaz, M.S. and Ting, D.H. and Shah, M.U. and Fatima, R. (2022) Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games. Data Technologies and Applications, 56 (2). pp. 223-246. ISSN 25149288

Abbasi, A.Z. and Ting, D.H. and Hlavacs, H. and Fayyaz, M.S. and Wilson, B. (2019) Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 11595 . pp. 85-104. ISSN 03029743

Abbasi, A.Z. and Ting, D.H. and Hlavacs, H. and Fayyaz, M.S. (2018) Modeling consumers� observational learning in digital gaming: A conceptual model. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 11243 . pp. 159-168. ISSN 03029743

This list was generated on Thu Dec 19 07:55:43 2024 +08.