Items where Author is "Cheah, J."
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Ting, H. and Chuah, F. and Cheah, J. and Memon, M.A. and Yacob, Y. (2015) Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM. International Journal of Economics and Management, 9 (2). pp. 150-170. ISSN 1823836X