Article

Saoula, O. and Abid, M.F. and Ahmad, M.J. and Shamim, A. and Patwary, A.K. and Yusr, M.M. (2024) Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing, 15 (2). pp. 418-445. ISSN 17590833

Saoula, O. and Shamim, A. and Mohd Suki, N. and Ahmad, M.J. and Abid, M.F. and Patwary, A.K. and Abbasi, A.Z. (2023) Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use. Spanish Journal of Marketing - ESIC, 27 (2). pp. 178-201.