Article

Hussain, K. and Fayyaz, M.S. and Shamim, A. and Abbasi, A.Z. and Malik, S.J. and Abid, M.F. (2024) Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing, 15 (2). pp. 293-313. ISSN 17590833

Saoula, O. and Abid, M.F. and Ahmad, M.J. and Shamim, A. and Patwary, A.K. and Yusr, M.M. (2024) Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing, 15 (2). pp. 418-445. ISSN 17590833

Shamim, A. and Abid, M.F. and Ahmad, F. (2024) S�O�R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing. Journal of Retailing and Consumer Services, 77.

Saoula, O. and Shamim, A. and Mohd Suki, N. and Ahmad, M.J. and Abid, M.F. and Patwary, A.K. and Abbasi, A.Z. (2023) Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use. Spanish Journal of Marketing - ESIC, 27 (2). pp. 178-201.

Abid, M.F. and Siddique, J. and Gulzar, A. and Shamim, A. and Dar, I.B. and Zafar, A. (2023) Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services. Journal of Promotion Management, 29 (3). pp. 305-337.

Shamim, A. and Ahn, J. and Khan, I. and Shah, M. and Abid, M.F. (2023) Make every interaction count - assessing the role of customers� self-construal on value co-creation at service encounters. International Review of Retail, Distribution and Consumer Research, 33 (2). pp. 178-201.

Hussain, A. and Abid, M.F. and Shamim, A. and Ting, D.H. and Toha, M.A. (2023) Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? Journal of Retailing and Consumer Services, 70.

Abid, M.F. and Shamim, A. and Khan, Z. and Khan, I. (2022) Value creation or value destruction: Conceptualizing the experiential nature of value-in-use. Journal of Consumer Behaviour, 21 (3). pp. 583-601. ISSN 14720817