eprintid: 9246
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/00/92/46
datestamp: 2023-11-09 16:21:13
lastmod: 2023-11-09 16:21:13
status_changed: 2023-11-09 16:14:38
type: article
metadata_visibility: show
creators_name: Ting, H.
creators_name: Mering, M.W.
creators_name: Adruce, S.A.Z.
creators_name: Memon, M.A.
title: Intention to attend the Rainforest World Music Festival: Local visitor perspectives
ispublished: pub
note: cited By 2
abstract: The annual Rainforest World Music Festival in Sarawak, Malaysia is a much celebrated tourism event and has global awareness as a festival of world music. Notwithstanding the popularity of the festival, there has been no study of visitor intentions. Drawing upon the theory of planned behavior, this study aims to determine the effect of attitude, subjective norm, perceived behavioral control, and past experience on behavioral intentions to attend the festival from the local visitor perspective. A questionnaire-based survey was administered using purposive sampling and ultimately 241 respondents participated. Multiple regressions analysis and t test were used to perform tests of relationship and difference. The findings show that although all the factors that are of interest have positive effects on intentions to visit the Festival, local visitors who have and have not attended previously exhibit very different behaviors. The study provides insights for the benefit of festival organizers and relevant stakeholders within the wider context of music festivals. © 2017 Cognizant, LLC.
date: 2017
publisher: Cognizant Communication Corporation
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85024121599&doi=10.3727%2f109830417X14966810027562&partnerID=40&md5=ba2cc91b7e016cac88d4eda4428f7cc6
id_number: 10.3727/109830417X14966810027562
full_text_status: none
publication: Tourism, Culture and Communication
volume: 17
number: 2
pagerange: 119-129
refereed: TRUE
issn: 1098304X
citation:   Ting, H. and Mering, M.W. and Adruce, S.A.Z. and Memon, M.A.  (2017) Intention to attend the Rainforest World Music Festival: Local visitor perspectives.  Tourism, Culture and Communication, 17 (2).  pp. 119-129.  ISSN 1098304X