<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Developing pro-environmental behaviour: ecotourism fieldtrip and experiences"^^ . "Purpose: This study aims to assess the effectiveness of a student participatory approach and assessment to achieve an environmentally friendly behaviour and change strategy. Design/methodology/approach: Three time-phase studies employed a participatory and experiential case in the form of ecotourism experiential learning and assessment using a sample of 100 higher education students. Findings: The findings suggest that students� participations through the development, implementation and maintenance of nature-based experiences, combined with professional guides in educating students about sustainable practices has significant and positive effects on pro-environmental behaviour (PEB). The study reveals that social-psychological constructs (except environmental awareness) and socio-demographic variables account for variances in PEB intentions and provides managerial implications for marketers on the use of student participation to enhance behaviour. Practical implications: Experiential and guided learning adds value to PEB through performance accomplishments and instrumental support. Social implications: The guiding principles of moral norms and acting in favour of the community (general social pressure and the underlying normative beliefs) lead to a higher tendency to perform according to the ideal behaviour. Originality/value: This study is the first to use student participation, guided learning, tour guides and experiences to transfer the knowledge of PEB to individuals. © 2017, © Emerald Publishing Limited."^^ . "2017" . . "18" . "7" . . "Emerald Group Publishing Ltd."^^ . . . "International Journal of Sustainability in Higher Education"^^ . . . "14676370" . . . . . . . . . . "C.F.C."^^ . "Cheng"^^ . "C.F.C. Cheng"^^ . . "D.H."^^ . "Ting"^^ . "D.H. Ting"^^ . . . . . "HTML Summary of #9147 \n\nDeveloping pro-environmental behaviour: ecotourism fieldtrip and experiences\n\n" . "text/html" . .