relation: https://khub.utp.edu.my/scholars/9147/
title: Developing pro-environmental behaviour: ecotourism fieldtrip and experiences
creator: Ting, D.H.
creator: Cheng, C.F.C.
description: Purpose: This study aims to assess the effectiveness of a student participatory approach and assessment to achieve an environmentally friendly behaviour and change strategy. Design/methodology/approach: Three time-phase studies employed a participatory and experiential case in the form of ecotourism experiential learning and assessment using a sample of 100 higher education students. Findings: The findings suggest that students� participations through the development, implementation and maintenance of nature-based experiences, combined with professional guides in educating students about sustainable practices has significant and positive effects on pro-environmental behaviour (PEB). The study reveals that social-psychological constructs (except environmental awareness) and socio-demographic variables account for variances in PEB intentions and provides managerial implications for marketers on the use of student participation to enhance behaviour. Practical implications: Experiential and guided learning adds value to PEB through performance accomplishments and instrumental support. Social implications: The guiding principles of moral norms and acting in favour of the community (general social pressure and the underlying normative beliefs) lead to a higher tendency to perform according to the ideal behaviour. Originality/value: This study is the first to use student participation, guided learning, tour guides and experiences to transfer the knowledge of PEB to individuals. © 2017, © Emerald Publishing Limited.
publisher: Emerald Group Publishing Ltd.
date: 2017
type: Article
type: PeerReviewed
identifier:   Ting, D.H. and Cheng, C.F.C.  (2017) Developing pro-environmental behaviour: ecotourism fieldtrip and experiences.  International Journal of Sustainability in Higher Education, 18 (7).  pp. 1212-1229.  ISSN 14676370     
relation: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032961938&doi=10.1108%2fIJSHE-03-2016-0052&partnerID=40&md5=872b424566540d1b8f8afa9164ce8c15
relation: 10.1108/IJSHE-03-2016-0052
identifier: 10.1108/IJSHE-03-2016-0052