@article{scholars9147,
         journal = {International Journal of Sustainability in Higher Education},
       publisher = {Emerald Group Publishing Ltd.},
           pages = {1212--1229},
            year = {2017},
           title = {Developing pro-environmental behaviour: ecotourism fieldtrip and experiences},
          volume = {18},
            note = {cited By 18},
          number = {7},
             doi = {10.1108/IJSHE-03-2016-0052},
             url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032961938&doi=10.1108\%2fIJSHE-03-2016-0052&partnerID=40&md5=872b424566540d1b8f8afa9164ce8c15},
        abstract = {Purpose: This study aims to assess the effectiveness of a student participatory approach and assessment to achieve an environmentally friendly behaviour and change strategy. Design/methodology/approach: Three time-phase studies employed a participatory and experiential case in the form of ecotourism experiential learning and assessment using a sample of 100 higher education students. Findings: The findings suggest that students{\^a}?? participations through the development, implementation and maintenance of nature-based experiences, combined with professional guides in educating students about sustainable practices has significant and positive effects on pro-environmental behaviour (PEB). The study reveals that social-psychological constructs (except environmental awareness) and socio-demographic variables account for variances in PEB intentions and provides managerial implications for marketers on the use of student participation to enhance behaviour. Practical implications: Experiential and guided learning adds value to PEB through performance accomplishments and instrumental support. Social implications: The guiding principles of moral norms and acting in favour of the community (general social pressure and the underlying normative beliefs) lead to a higher tendency to perform according to the ideal behaviour. Originality/value: This study is the first to use student participation, guided learning, tour guides and experiences to transfer the knowledge of PEB to individuals. {\^A}{\copyright} 2017, {\^A}{\copyright} Emerald Publishing Limited.},
            issn = {14676370},
          author = {Ting, D. H. and Cheng, C. F. C.}
}