?url_ver=Z39.88-2004&rft_id=10.1109%2FIUSER.2010.5716744&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Zainudin&rft.aufirst=N.Md.&rft.au=Zainudin%2C+N.Md.&rft.isbn=9781424490493&rft.title=Designing+e-commerce+user+interface&rft.date=2010&rft.genre=proceeding