eprintid: 8695
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/00/86/95
datestamp: 2023-11-09 16:20:36
lastmod: 2023-11-09 16:20:36
status_changed: 2023-11-09 16:13:18
type: article
metadata_visibility: show
creators_name: Rahman, S.A.
creators_name: Taghizadeh, S.K.
creators_name: Ramayah, T.
creators_name: Alam, M.M.D.
title: Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh
ispublished: pub
keywords: Behavioral research; Digital storage, Bangladesh; Micro-entrepreneurs; Money services; Technology acceptance; Technology readiness; Well being, Acceptance tests, entrepreneur; innovation; marginalization; mobile phone; technological development; technology adoption, Bangladesh
note: cited By 67
abstract: Technology adoption by the marginalized community is indeed an important issue in global poverty reduction. To realize it, this paper contributes by doing an empirical test of the technology acceptance model, amongst those users typically always deprived in the existing social structure. Firstly, the study aims to examine the influence of Technology Readiness Index (TRI) 2.0�s four indicators (optimism, innovativeness, discomfort and insecurity) on bKash entrepreneurs' perceived ease of use (PEOU) and perceived usefulness (PU) of bKash technology. Secondly, it aims to investigate the effect of �bKash' entrepreneurs' PEOU and PU on their well-being. A total of 360 usable data were collected from the bKash agents in Bangladesh. We employed SEM-PLS3.0 for data analysis. The results indicate that optimism and innovativeness strongly drive perceived ease of use and perceived usefulness. Subjective well-being was found to be strongly predicted by perceived ease of use and perceived usefulness. The study indicates that poor people are somewhat ready to use and accept technology that leads to a sense of well-being. Bringing together the concept of subjective well-being with TRI and Technology Acceptance Model (TAM) is this paper's contribution to the knowledge domain. © 2017 Elsevier Inc.
date: 2017
publisher: Elsevier Inc.
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013862823&doi=10.1016%2fj.techfore.2017.01.027&partnerID=40&md5=2ed2a1b8cde75cc8d0a60975f4b121d4
id_number: 10.1016/j.techfore.2017.01.027
full_text_status: none
publication: Technological Forecasting and Social Change
volume: 118
pagerange: 236-245
refereed: TRUE
issn: 00401625
citation:   Rahman, S.A. and Taghizadeh, S.K. and Ramayah, T. and Alam, M.M.D.  (2017) Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh.  Technological Forecasting and Social Change, 118.  pp. 236-245.  ISSN 00401625