?url_ver=Z39.88-2004&rft_id=10.1016%2Fj.jrurstud.2017.07.015&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=S.&rft.au=Mannan%2C+S.&rft.aulast=Mannan&rft.title=Journal+of+Rural+Studies&rft.date=2017&rft.volume=55&rft.issn=07430167&rft.atitle=The+ironies+of+new+innovation+and+the+sunset+industry%3A+Diffusion+and+adoption&rft.pages=316-322&rft.genre=article