%0 Book
%@ 9781616928865
%A Kalid, K.S.B.
%D 2010
%F scholars:826
%I IGI Global
%R 10.4018/978-1-61692-886-5.ch011
%T Transfer knowledge using stories: A Malaysian university case study
%U https://khub.utp.edu.my/scholars/826/
%X Storytelling is part of our daily life. Everybody tells stories everyday without even realizing it. Storytelling has always been used in knowledge transfer. This chapter attempts to explore the usage of knowledgeembedded stories in a Malaysian institute of higher learning and will consider the understanding of organization members concerning storytelling in knowledge management and the facilitators and barriers of implementing storytelling. The significant of this study is that it provides insights on the culture of storytelling as a method of knowledge transfer in a Malaysian institute of higher learning. This study examines how other organizations are establishing storytelling practices and the way knowledge-embedded stories are being used. This study explores the practice of storytelling as a knowledge transfer medium and explores the practicality of using stories in the organization and the employees' perception of the usage of stories to transfer knowledge. This case reveals that storytelling is regarded as an acceptable approach in knowledge transfer. It is demonstrated through gathering sessions that stimulate storytelling. The case also presented context-specific factors that influence KM storytelling. © 2011, IGI Global.
%Z cited By 5