?url_ver=Z39.88-2004&rft_id=10.1108%2FIJRDM-06-2015-0079&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=A.&rft.au=Shamim%2C+A.&rft.aulast=Shamim&rft.issue=2&rft.date=2016&rft.pages=139-158&rft.volume=44&rft.issn=09590552&rft.atitle=An+integrated+model+of+corporate+brand+experience+and+customer+value+co-creation+behaviour&rft.title=International+Journal+of+Retail+and+Distribution+Management&rft.genre=article