relation: https://khub.utp.edu.my/scholars/6721/ title: Handbook of research on holistic optimization techniques in the hospitality, tourism, and travel industry creator: Vasant, P. creator: Kalaivanthan, M. description: The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members. © 2017 by IGI Global. All rights reserved. publisher: IGI Global date: 2016 type: Book type: PeerReviewed identifier: Vasant, P. and Kalaivanthan, M. (2016) Handbook of research on holistic optimization techniques in the hospitality, tourism, and travel industry. IGI Global, pp. 1-514. ISBN 9781522510550; 9781522510543 relation: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016576368&doi=10.4018%2f978-1-5225-1054-3&partnerID=40&md5=c991b3c20af9c0f87a8ed4dddf6ed36a relation: 10.4018/978-1-5225-1054-3 identifier: 10.4018/978-1-5225-1054-3