?url_ver=Z39.88-2004&rft_id=10.1166%2Fasl.2015.6064&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=A.&rft.aulast=Shamim&rft.au=Shamim%2C+A.&rft.issue=5&rft.volume=21&rft.issn=19366612&rft.atitle=Customer+participation+in+value+co-creation%3A+Can+it+develop+corporate+brand+experience%3F&rft.pages=1197-1201&rft.title=Advanced+Science+Letters&rft.date=2015&rft.genre=article