TY  - JOUR
N2  - The purpose of this study is to identify the disturbances that can influence to the purchaser planned behavior. A qualitative approach to data collection and interpretation was undertaken. Individual in-depth interviews were conducted with twelve participants who usually arm themselves with a shopping list (planned purchaser) before the actual purchase. Eight males and four females of various professions, aged 30â??48 were selected as interviewees through purposive sampling. A semi-structured interview schedule was followed which posed open-ended questions on disturbance during planned purchasing process. A laddering analysis approach of the interview data led to the development of 10 disturbances. The degree of each disturbance and its impact to purchaserâ??s planned decision-making is discussed relative to their planned purchase behavior. A summary of purchaser disturbance profiles in light of Tomkinâ??s affect theory was developed from the laddering analysis of interview data based on attribute, consequences and Value (A-C-V) and parameter. Findings of this paper offer evidence of purchaser planned decision behavioral disturbances. The findings provide an in-depth understanding, for purchaserâ??s planned disturbance consequences and it offers ways to modify purchaser disturbed behavior to reconcile planned purchase process. © 2015 American Scientific Publishers. All rights reserved.
SN  - 19366612
IS  - 5
TI  - Mind the purchasersâ?? disturbance: Exploring planned purchasersâ?? influences
ID  - scholars6245
EP  - 1384
SP  - 1381
PB  - American Scientific Publishers
AV  - none
Y1  - 2015///
A1  - Ahmed, S.
A1  - Kaur Johl, S.
A1  - Bin Abdul Jamak, A.B.S.
A1  - Mohamed Noor, A.B.
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946021869&doi=10.1166%2fasl.2015.6039&partnerID=40&md5=b88c5813771ca1099e35c09f1775e441
N1  - cited By 0
JF  - Advanced Science Letters
VL  - 21
ER  -