%0 Journal Article
%@ 19366612
%A Ahmed, S.
%A Kaur Johl, S.
%A Bin Abdul Jamak, A.B.S.
%A Mohamed Noor, A.B.
%D 2015
%F scholars:6245
%I American Scientific Publishers
%J Advanced Science Letters
%N 5
%P 1381-1384
%R 10.1166/asl.2015.6039
%T Mind the purchasers� disturbance: Exploring planned purchasers� influences
%U https://khub.utp.edu.my/scholars/6245/
%V 21
%X The purpose of this study is to identify the disturbances that can influence to the purchaser planned behavior. A qualitative approach to data collection and interpretation was undertaken. Individual in-depth interviews were conducted with twelve participants who usually arm themselves with a shopping list (planned purchaser) before the actual purchase. Eight males and four females of various professions, aged 30�48 were selected as interviewees through purposive sampling. A semi-structured interview schedule was followed which posed open-ended questions on disturbance during planned purchasing process. A laddering analysis approach of the interview data led to the development of 10 disturbances. The degree of each disturbance and its impact to purchaser�s planned decision-making is discussed relative to their planned purchase behavior. A summary of purchaser disturbance profiles in light of Tomkin�s affect theory was developed from the laddering analysis of interview data based on attribute, consequences and Value (A-C-V) and parameter. Findings of this paper offer evidence of purchaser planned decision behavioral disturbances. The findings provide an in-depth understanding, for purchaser�s planned disturbance consequences and it offers ways to modify purchaser disturbed behavior to reconcile planned purchase process. © 2015 American Scientific Publishers. All rights reserved.
%Z cited By 0