relation: https://khub.utp.edu.my/scholars/6245/
title: Mind the purchasers� disturbance: Exploring planned purchasers� influences
creator: Ahmed, S.
creator: Kaur Johl, S.
creator: Bin Abdul Jamak, A.B.S.
creator: Mohamed Noor, A.B.
description: The purpose of this study is to identify the disturbances that can influence to the purchaser planned behavior. A qualitative approach to data collection and interpretation was undertaken. Individual in-depth interviews were conducted with twelve participants who usually arm themselves with a shopping list (planned purchaser) before the actual purchase. Eight males and four females of various professions, aged 30�48 were selected as interviewees through purposive sampling. A semi-structured interview schedule was followed which posed open-ended questions on disturbance during planned purchasing process. A laddering analysis approach of the interview data led to the development of 10 disturbances. The degree of each disturbance and its impact to purchaser�s planned decision-making is discussed relative to their planned purchase behavior. A summary of purchaser disturbance profiles in light of Tomkin�s affect theory was developed from the laddering analysis of interview data based on attribute, consequences and Value (A-C-V) and parameter. Findings of this paper offer evidence of purchaser planned decision behavioral disturbances. The findings provide an in-depth understanding, for purchaser�s planned disturbance consequences and it offers ways to modify purchaser disturbed behavior to reconcile planned purchase process. © 2015 American Scientific Publishers. All rights reserved.
publisher: American Scientific Publishers
date: 2015
type: Article
type: PeerReviewed
identifier:   Ahmed, S. and Kaur Johl, S. and Bin Abdul Jamak, A.B.S. and Mohamed Noor, A.B.  (2015) Mind the purchasers� disturbance: Exploring planned purchasers� influences.  Advanced Science Letters, 21 (5).  pp. 1381-1384.  ISSN 19366612     
relation: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946021869&doi=10.1166%2fasl.2015.6039&partnerID=40&md5=b88c5813771ca1099e35c09f1775e441
relation: 10.1166/asl.2015.6039
identifier: 10.1166/asl.2015.6039