eprintid: 6170
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/00/61/70
datestamp: 2023-11-09 16:17:55
lastmod: 2023-11-09 16:17:55
status_changed: 2023-11-09 16:05:07
type: article
metadata_visibility: show
creators_name: Nordin, S.
creators_name: Rizal, A.R.A.
creators_name: Yahya, J.
title: Communication impact towards innovation on paddy plantation Impak komunikasi terhadap penerimaan inovasi penanaman padi
ispublished: pub
note: cited By 4
abstract: Paddy plantation is an important industry in Malaysia. Advancement and innovation are important elements in improving this industry. Introduction of new technology and innovation are influenced by several factors including communication. The use of effective communication could possibly increase the innovation diffusion in multiple sectors. This study looks on the impact of communication towards innovation on paddy plantation. Three important aspects which include role of farmers, knowledge and information of the farmers and innovation management in the context of communication was investigated to understand its impacts towards innovation acceptance among farmers. This research was undertaken among farmers in Perak which involved 150 paddy farmers as respondents. The findings revealed that communication plays an important role towards acceptance of innovation among the paddy farmers. Selection of the correct communication channel increases the innovation acceptance. Suggestions to improve communication are also added in the last section of this study.
date: 2015
publisher: Penerbit Universiti Kebangsaan Malaysia
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84952897845&partnerID=40&md5=c39a91a51b7580605dccd242be805f8e
full_text_status: none
publication: Jurnal Pengurusan
volume: 44
refereed: TRUE
issn: 01272713
citation:   Nordin, S. and Rizal, A.R.A. and Yahya, J.  (2015) Communication impact towards innovation on paddy plantation Impak komunikasi terhadap penerimaan inovasi penanaman padi.  Jurnal Pengurusan, 44.   ISSN 01272713