Ting, H. and Chuah, F. and Cheah, J. and Memon, M.A. and Yacob, Y.
(2015)
Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM.
International Journal of Economics and Management, 9 (2).
pp. 150-170.
ISSN 1823836X