%0 Conference Paper
%A Hassan, R.
%A Mahinderjit-Singh, M.
%A Jidwin, A.P.
%A Hasan, J.
%D 2015
%F scholars:6097
%I International Business Information Management Association, IBIMA
%K Commerce; Global system for mobile communications; Information management; Innovation; Quality assurance; Quality of service; Regional planning, Assurance; Business performance; Continuous improvements; Malcolm Baldridge National Quality; Market competition; Mobile telecommunications; Organizational performance; Quality assurance practices, Competition
%P 1106-1113
%T A critical assessment of quality assurance practices in Mobile telecommunication and business performance
%U https://khub.utp.edu.my/scholars/6097/
%X This research paper describes a case study of a Mobile Telecom Company that support quality assurance practices to achieve the competitive market challenges. This framework is based on the Malcolm Baldridge National Quality Award to measure the extent for assessing organizational performance. The objectives of this research study are to determine the situation of market competition in providing efficient and effective services for achieving continuous improvement and business performance excellence. All the data is gathered from a mobile telecom company of 102 employees. After analyzing the data, correlation results are positive and this demonstrates that the performance of the organization is improved significantly. Based on the results, it can also be concluded that the goals can be achieved completely by implementing quality assurance practices that are based on the MBNQA framework. It is conclude that quality of service in this mobile telecom company is fully involved and practiced. It is noted that clear goals and directions for obtaining quality assurance practices are set according to organization's policies.
%Z cited By 1; Conference of 26th International Business Information Management Association Conference - Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, IBIMA 2015 ; Conference Date: 11 November 2015 Through 12 November 2015; Conference Code:121845