relation: https://khub.utp.edu.my/scholars/5682/ title: Multimedia mobile learning application for children�s education: The development of MFolktales creator: Ibrahim, N. creator: Wan Ahmad, W.F. creator: Shafie, A. description: Children learn from what they see and hear. One of the attractive applications is animation story and these children are exposed to various types of animation story. However, not all animation stories presented are suitable for children�s education in terms of exaggeration elements applied in animation. Furthermore, the existence of mobile application does not emphasize the touch gesture that is suitable for children�s age. Hence, there is a lack of mobile learning applications with education-oriented environment for children�s education. Therefore, there is a need for research to develop a well-designed mobile application with suitable exaggeration elements together with good story plots and socio-cultural values to educate as well entertain children. This paper discusses the design and development of Malay folktales mobile application called MFolktales based on a local Malay folktale story. MFolktales is an Android-based application and it was developed based on the validated conceptual model as well as analyzed and defined design principles and requirements. This paper presents the development process of MFolktales application. The development life cycle was adopted from ADDIE Instructional Design (ID) model, taking into consideration the animation development process of pre-production, production, and post-production. Overall, there are five phases involved in the development life cycle: analysis, design, development, implementation and evaluation. The application was tested to strengthen its functionality and usability. The result shows that MFolktales application is ready to be tested to real users and ready to be commercialized. © 2015, Canadian Center of Science and Education. All rights reserved. publisher: Canadian Center of Science and Education date: 2015 type: Article type: PeerReviewed identifier: Ibrahim, N. and Wan Ahmad, W.F. and Shafie, A. (2015) Multimedia mobile learning application for children�s education: The development of MFolktales. Asian Social Science, 11 (24). pp. 203-215. ISSN 19112017 relation: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84987922584&doi=10.5539%2fass.v11n24p203&partnerID=40&md5=57fca6e9bfefc6defef1c3e2ebd56760 relation: 10.5539/ass.v11n24p203 identifier: 10.5539/ass.v11n24p203